28 May '15, 3pm

Where And How To Build Links in 2015

Where And How To Build Links in 2015

With Google penalising websites with bad backlink profiles and 'spammy' link building tactics, it is important to steer clear of any underhand methods that put you at risk. In 2015, link building should all be about creating relationships, PR and increasing the authority for your brand. You may have noticed in several industries that searches for brand names are rising higher than those 'target keywords' we all used to chase. With links remaining an important part of Google's algorithm, here are a number of methods that are currently working for us and our clients: Competitor Backlink Analysis A competitor analysis is a good way to start. There are several tools out there you can use for this but I've found Majestic provides the best value. This helps us achieve two things: Identify where our client's competitors are getting their backlinks from Helps us to work out what m...

Full article: http://www.searchenginepeople.com/blog/150530925-link-bui...

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