25 May '15, 2pm

Quick, Affordable A/B Testing With PPC

Quick, Affordable A/B Testing With PPC

Remarketing audiences " These are people whove already been to your site, so theyre well qualified. This helps to keep the results relevant. But this also can reduce your cost because display inventory (on whatever platform) is going to be cheaper than many search term. Ive seen clients paying over $5 CPC on search that can get clicks in remarketing campaigns for less than $1. This is a big cost saver Social media ads " The CPC on social network ads like Facebook is much lower than even display network CPCs on AdWords . Even though the CTR will be much lower, this is a great way to keep costs down. If you need help, here is a free guide . Brand keywords " Again, these are people who already know you, so the results are great, but more importantly, these are some of your least expensive keywords. The high CTR also allows you to see differences in performance more quickly. I...

Full article: http://www.searchenginepeople.com/blog/15051-ab-testing-w...

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