23 May '15, 12am

How to maximize your #ROI when creating your #bidding strategy for paid search via @sengineland #PPC

is a more advanced method that provides advertisers with automation and control. Not surprisingly in this Moneyball day and age, algorithmic bidding is where it’s at. Algorithmic bidding takes into account all the basic factors you might consider with a manual bidding optimization strategy, but also helps advertisers more easily integrate complex business objectives including goals, constraints, and budgets.

Full article: http://searchengineland.com/bidding-optimization-strategi...

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searchengineland.com 21 May '15, 2pm

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