22 May '15, 8pm

What Is Facebook Business Manager?

What Is Facebook Business Manager?

During the onboarding process for new clients at Portent, the Social Team is frequently asked if there exists a more buttoned up approach to managing employee access to a company-owned Facebook page. Social media as its own business practice has become increasingly commonplace within organizations, and most teams are rightfully hesitant to provide administrative access to company pages through an employee’s personal Facebook account. The simplest solution in the past was using third-party social management tools – Hootsuite , Buffer , Cyfe , Sprinklr , to name a few – and managing employee access through those platforms. This provided a solution of sorts, but there are some outstanding issues with this approach: a.) third-party tools can be prohibitively expensive for smaller organizations, and, b.) the company still needs to give someone administrative access to the compa...

Full article: http://www.portent.com/blog/social-media/what-is-facebook...

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