22 May '15, 5pm

Mastering Social Media for Big Brands by @thebigdebowski

MakeMyPersona.com : This tool is powered by HubSpot, which easily generates a document of your buyer persona after completing the step-by-by guide wizard. UpCloseandPersona.com : B2B marketing strategist Ardath Albee developed this free buyer persona tool, which also includes resources and helpful tips. UsersBox.com : Usersbox claims to be “the first persona profiling service aimed to assist you in getting to know your target audience.” With this knowledge, you can focus on the parts of your product or service that your audience would enjoy the most. Seeker.com/target/personas : This tool can help you discover everything from demographics to consumer interests to which devices they frequently use so you can effectively target your particular audience. Google Analytics : Using user behavior metrics like geography, device, and if enabled, Google’s own demographic data, you c...

Full article: http://www.searchenginejournal.com/mastering-social-media...

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