22 May '15, 11am

Google Buy Button – Is it Right for You?

Google Buy Button – Is it Right for You?

Have you put a lot of time and effort into your mobile site, especially the checkout process? If so, adding the Buy button may detract users from actually visiting your site at all. Conversely, if your mobile site is a disaster, the Buy button may be your saving grace. Does the look and feel of your mobile site work to encourage product purchase and engage your audience? All retailers aim to drive sales through their sites, but smart retailers understand that buying should be an “experience” and build their sites to support that methodology, using engaging content that will bring a user back time and time again. If your site is about more than just hard sales, using the Buy Now button could lessen that experience for select buyers. Are you having trouble measuring mobile traffic cross-device? If you haven’t figured out how mobile is driving hard sales for you yet, testing ...

Full article: http://searchenginewatch.com/sew/how-to/2409482/google-bu...

Tweets

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Facebook Twitter Google Linkedin Pinterest Within the next few weeks Google will be rolling out a “buy” button that will a...

Google to Add ‘Buy’ Button to Search Results Wi...

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Facebook Twitter Google Linkedin Pinterest Within the next few weeks Google will be rolling out a “buy” button that will a...

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Facebook Twitter Google Linkedin Pinterest Within the next few weeks Google will be rolling out a “buy” button that will a...

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