22 May '15, 3am

Bing to Index Content from iOS, Android, and Windows Apps by @mattsouthern

Facebook Twitter Google Linkedin Pinterest Bing intends to expand its index of search results to include content from mobile apps, the company stated in an announcement today. In fact, Bing is building what it calls a “massive index” of content from apps across all three major platforms — iOS, Android, and Windows. Content on mobile apps typically exists in a vacuum, meaning its not crawlable, searchable, or indexable outside of the app itself. Google has made some progress with respect to indexing mobile app content, but even then it’s limited to only select Android apps. Bing wants its users to be able to find mobile app content on its search engine regardless of what type of device they’re on. Bing calls this new functionality App Linking, and explains how SEOs can take advantage of it to encourage the installation of new apps: “At first, you may ask yourself: how do I ...

Full article: http://www.searchenginejournal.com/bing-to-index-content-...

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