22 May '15, 2am

Google Product Listing Ads Come to YouTube Allowing Retailers to Promote Own Products by

Google Product Listing Ads Come to YouTube Allowing Retailers to Promote Own Products by

Facebook Twitter Google Linkedin Pinterest Today Google announced an integration between its product listing ads and YouTube videos in a feature its calling TrueView for shopping. TrueView for shopping allows marketers to take full control over the ads that appear alongside their videos, right down to the product images, details, and calls to action. Whether you’re making a video review of a product, an instructional video on how to use a product, or perhaps a top 10 list of the best items in a product category — you can now show the right ads at the right time, encouraging viewers to click to buy the product right then and there. In addition, you will also be able to narrow down the exact moment your video converted the viewer into a customer. Was it the call to action at the end that converted them? Was it a featured you showed in the middle of the video? Or did they mak...

Full article: http://www.searchenginejournal.com/google-product-listing...

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