Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support
Have at least some communications and outreach with early adopters through social media channels. Try to obtain at least a few very credible testimonials and case studies. Among other things, we can use these things in review extensions, callout extensions, and ad copy, and of course they help on landing pages. Have a white paper strategy (so you can position yourself as a thought leader) with a “leave-behind” that also generates contacts/leads. If light on all of the above, then nothing short of a superbly crafted landing page with great communications, value proposition, urgency, and a “free trial” type offer will do. In such cases, you are maybe only getting lukewarm leads that need to be nurtured — but no one’s buying an unknown product “cold” unless it is really cool and free.