21 May '15, 3pm

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

Traditionally, most of Mozilla's revenue has come from the royalties the open-source software company makes from advertising when someone uses the search engines that Mozilla Firefox provides, namely Yahoo and Google. But in a move that will change the direction of the organization, Suggested Tiles will start showing Firefox users targeted ads and content recommendations. Mozilla promises that this ad initiative will not interrupt user experience and invade users' privacy, as it will not retain or share personal data, nor is the company using cookies. Firefox users can opt out if they don't want to see ads. True to Mozilla's open Internet initiative, Suggested Tiles will be user-centric rather than brand-focused, according to Darren Herman, vice president of content services for Mozilla. "Users have a complete control over the system. It's completely private and totally tr...

Full article: http://searchenginewatch.com/sew/news/2409676/mozilla-dab...

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