21 May '15, 2pm

Top 3 Reasons You're Not Getting Qualified Leads from Social Media

Look under Acquisition in your Google Analytics to see which channels are driving the most traffic. If your social traffic is minimal compared to search then you are likely not engaging the right people on social media. Your source: Google Analytics Social media analytics are also a helpful resource for viewing engagement metrics. You can measure impressions vs. engagements, as well as analyzing the posts that received the most attention. If the post with the most engagement involves puppies and bacon even though you sell B2B business development software then it is highly likely that a strategy revamp should be in order. Your source: Twitter Analytics Demographic information is especially useful through Google Analytics. You can see where users are coming from through acquisition metrics and get a sense of the age groups, gender, interests and engagement frequency of the ...

Full article: http://www.searchenginepeople.com/blog/150541025-qualifie...

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