21 May '15, 2pm

Should You Bid On Brand Terms? Bing Ads Releases Studies On Retail And Travel Brands

Should You Bid On Brand Terms? Bing Ads Releases Studies On Retail And Travel Brands

When brands did not display a brand ad on their results pages, retail brands received 60 percent of the clicks to their top organic listing, on brand travel results pages 61 percent of people clicked the brands’ top organic listing. But, when the brands had ads in the top mainline position, retail brands received 91 percent of the clicks and travel brands scored 88 percent of the clicks on their results pages. That’s a gain of 31 percent more clicks for retail brands and 27 percent more for travel brands when a brand ad displays.

Full article: http://searchengineland.com/should-you-bid-on-brand-terms...

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