20 May '15, 3pm

The Bing Search Experience: A Practice In Italian Renaissance Art & User Perspective

The Bing Search Experience: A Practice In Italian Renaissance Art & User Perspective

Six months ago, Bing General Manager Emma Williams was sitting on the sofa with her mom, trying to find a Cary Grant movie, but neither could recall the name of the film they wanted to watch. “I started searching on my Tivo for Cary Grant. I went through my XBox, I spent 45-minutes trying to nail down the movie – which happened to be Arsenic and Old Lace ,” says Williams, “We wasted 45-minutes of our togetherness time searching.” After being unable to find the one Cary Grant movie they couldn’t name, Williams returned to work determined to create a new experience around Bing movie searches. Tasked with building a deep emotional connection between Bing and its users across all devices and products, Williams leads the Bing Studio in her role as General Manager. “We have one billion entities; we know about people, places and things, so we darn well know about Cary Grant and h...

Full article: http://searchengineland.com/the-bing-search-experience-a-...

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