19 May '15, 2pm

Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

Our industry has seen a huge shift in how we build and optimize websites over the years. From the dark age of link buying, spam and algorithmic gaming, professional search marketers now focus on optimizing for the user. Quality content and site design are the key drivers that build audiences and earn trust. For many marketers, there are two main reasons why they want “earned links” to their site: search engine rankings and traffic. Many in our industry have historically been more concerned with the former — but now is a good time to reconsider how we focus our efforts. After all, at the end of the day, traffic is what really matters to your bottom line! Earned Links & Backlinks Linking to a website can be likened to giving the site a nod of approval. The link says that this information can be trusted, so people generally are careful about where they link out to. Profession...

Full article: http://searchengineland.com/earning-links-trust-site-desi...

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It’s not your imagination. Google’s results have changed since the beginning of this month , and Google’s officially confi...

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The Quality Update: Google Confirms Changing Ho...

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It’s not your imagination. Google’s results have changed since the beginning of this month , and Google’s officially confi...

Google

searchengineland.com 19 May '15, 12pm

It’s not your imagination. Google’s results have changed since the beginning of this month , and Google’s officially confi...

The Quality Update: Google Confirms Changing Ho...

searchengineland.com 19 May '15, 2pm

It’s not your imagination. Google’s results have changed since the beginning of this month , and Google’s officially confi...

Hot Links! #hotlinks

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Hot Links! #hotlinks

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