19 May '15, 1pm

Should You Segment Your PPC Campaigns By Match Type?

Should You Segment Your PPC Campaigns By Match Type?

There are lots of reasons for segmenting by match type in your account structures. With the recent changes to close variants especially, if you find they perform poorly in your account, you’ll have another good reason to segment by match type. You can add those misspelled keywords and close variants as negatives to your exact and phrase match ad groups or campaigns!

Full article: http://searchengineland.com/segment-ppc-campaigns-match-t...

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Concatenate: The Ultimate Excel Function for Managing PPC Campaigns

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