19 May '15, 11am

The Rise of Content Performance: The Search and Social Link

The Rise of Content Performance: The Search and Social Link

Establish a shared goal. Rather than look at channel specific goals, set a clear, cross-channel goal (conversion, sale, brand lift) or a strategic objective (brand, recruitment, customer service). Build and work as a ‘search, content and social super-group' (SCS) towards a common goal or objective. Set a mutually agreed strategy and document your plan. Bake search and social strategies into to your content strategy. Identify audiences and platforms where your customers are most likely to take action from your content. Execute, test and refine. Share content across social networks. Analyze SERP positions and test video, image and text variations. Share content around topics of interest. Search, social and content, as I mentioned before, can help inform and amplify each other's strategies. Continually evolve and adapt your group tactics. Analyze, attribute and measure perfor...

Full article: http://searchenginewatch.com/sew/how-to/2408645/the-rise-...

Tweets

Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

Earning Links Through Trust: How Site Design & ...

searchengineland.com 19 May '15, 2pm

Our industry has seen a huge shift in how we build and optimize websites over the years. From the dark age of link buying,...

Twitter: We Want Users to Binge-watch Our Video Content Too!

Twitter: We Want Users to Binge-watch Our Video...

reelseo.com 18 May '15, 2pm

An impressive 41% of Twitter users believe the site is a valued destination for discovering video, and will use it to keep...

The Sneakerhead's Guide to Being Better at Soci...

complex.com 20 May '15, 5pm

Social media is the wave these days, at least that's what the kids say, and sneaker peeps are loving it more than ever. Tw...

Bergdorf Goodman goes to the dogs for social ca...

luxurydaily.com 18 May '15, 6pm

Photo from Bergdorf Goodman #Barkdorfs New York-based department store Bergdorf Goodman is combining “puppies and purses” ...

Book Review: @ #War: The Rise of the #Military #Internet Complex by #ShaneHarris

Book Review: @ #War: The Rise of the #Military ...

cyberwardesk.com 18 May '15, 3pm

@War: The Rise of the Military-Internet Complex , by Shane Harris (Houghton Mifflin Harcourt 2014) Cyber Operations and th...

Link-Building Lessons You Can Learn From Your Inbox

Link-Building Lessons You Can Learn From Your I...

searchenginewatch.com 17 May '15, 8am

I get way too many emails, just like all of you, and I probably delete 100 a day. I get all the sales ones, the newsletter...

How Would You Build Seer’s Content Strategy? #S...

seerinteractive.com 22 May '15, 4pm

We’ll pay you $1,500 to interview at Seer… I’m jealous. When I see how Buffer, Moz, Hubspot, Harvard Business Review and o...

7 Things #Content Creators Do to Create Share W...

searchenginejournal.com 13 May '15, 8pm

So, once you’ve created content, share the link on Twitter, target influencers and check if they can promote your content ...

Your Guide to Micro-Content: Overview and Benefits

Your Guide to Micro-Content: Overview and Benefits

semrush.com 18 May '15, 1pm

Images are Your Best Friends : A pictures is worth a thousand words and some of the most moving and emotionally poignant p...

7 Things Content Creators Do to Create Share Wo...

searchenginejournal.com 11 May '15, 10am

So, once you’ve created content, share the link on Twitter, target influencers and check if they can promote your content ...

The Rise of Voice Search and Something You Can Do About It

The Rise of Voice Search and Something You Can ...

searchenginewatch.com 12 May '15, 1pm

Do you remember when Siri was new? Talking to your phone – and getting a response from it – was mind-blowing! Digital pers...

Facebook "Add a Link" Feature to Rival Google

searchenginewatch.com 11 May '15, 5pm

Facebook is using its index of more than one trillion posts to make it easier to share links on mobile, according to repor...

Ruby on Rails Performance Tips By @Monitis

Ruby on Rails Performance Tips By @Monitis

websphere.sys-con.com 13 May '15, 11pm

Top 5 Ruby on Rails Performance Tips for the Small Business 2015 is the 10th birthday of Ruby on Rails (or simply called R...

How to marry keywords and content #SCS2844 this...

searchengineland.com 17 May '15, 3pm

Glossary Style Pages. These can map well to specific informational topics where a searcher would be more likely to look fo...

Study: Organic Search Drives 51% Of Traffic, So...

searchengineland.com 09 May '15, 3pm

After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary dr...