18 May '15, 12pm

Keywords on Mobile: Not Comparable to Desktop

Keywords on Mobile: Not Comparable to Desktop

Next, I wanted to check out how keywords converted. This showed a similar pattern that you might expect. When consumers included more keywords in their query the conversion rate went up. This suggests that as the specificity goes up, consumers have deeper intent to buy. The big variance in conversion rate was seen with mobile and single keyword searches. In this data set there are a fair amount of products that are pretty simple: if you want to buy shoes from Nike you can search for "shoes" and get to what you wanted on mobile. The goal is to keep things as simple as possible on mobile, more so than on desktop, where something a little more complex is easier to complete.

Full article: http://searchenginewatch.com/sew/how-to/2408651/keywords-...

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