17 May '15, 7am

Marketing Book Review: Igniting Customer Connections

Marketing Book Review: Igniting Customer Connections

, written by Epsilon President and veteran marketer Andy Frawley, introduces a new marketing approach: ROE2 . Don’t worry, there is no math test at the end of this book (although for the more technical reader, there is a more in-depth discussion of the math behind the equation, which more or less made my eyes glaze over). The “formula” stands for Return on Experience X Engagement, and it simply means that by improving both experience (how customers feel ) and engagement (what customers do ), businesses can improve their bottom line results.

Full article: http://www.polepositionmarketing.com/emp/igniting-custome...

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The Automatic Customer

thefinance.sg 18 May '15, 7pm

Today I will be sharing a book that I recently read. I think that this is a really good book that is worth sharing to our ...

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