15 May '15, 12pm

How to Get Started with an Advanced Remarketing Strategy Using Google Analytics by @ProvenData

In order to create AdWords remarketing lists in Google Analytics, you’ll need to update your tracking code to support display advertising. As a bonus, you’ll receive age, gender, and affinity reports (which can be found in Google Analytics under Audience) for your visitors. Below is an example of the updated Universal Analytics code. The line you see in bold needs to be added to your code in order to get started.

Full article: http://www.searchenginejournal.com/get-started-advanced-r...

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