15 May '15, 2am

Recap Day 1: Copyblogger’s #Authority2015 Conference by @dantosz

Recap Day 1: Copyblogger’s #Authority2015 Conference by @dantosz

Extroverts are not always the best at sales: Research shows extroverts are more likely to get hired and promoted in sales job, but don’t necessarily make more actual sales. The truth? There is a clear, strong advantage for ambiverts, who know when to push and when to listen in order to make the sales. (And most of us are ambiverts.) Use questions to elicit an active response from yourself and your users: When people have their own reasons to agree with you, they believe those reasons more. BUT, this technique can backfire – if they disagree. When the facts are clearly on your side, use questions instead of statements. Use the contrast principle: Research shows adding a minor negative detail in an otherwise positive offering works to highlight the positive aspects. Cheesy can work: A study showed people believe, remember, and absorb information better when it rhymes, uses a...

Full article: http://www.searchenginejournal.com/recap-day-1-copyblogge...

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