14 May '15, 3pm

Competitive Benchmarking in Social Media

Competitive analyses like these can help marketers to optimize their posting behavior accordingly (such as, not posting during the highest peak times in order for the post to be noticed). Nowadays, especially in social media, competition has to be defined differently than in other marketing channels as your competition is not anymore only within your industry; you are also competing with a huge amount of other marketers that fill the timelines of social media users and consumers. Therefore, ranking content in accordance to your campaign goals and checking out what kind of content gains most of the likes, comment or shares, can help steer your campaign into the right direction.

Full article: http://www.semrush.com/blog/competitive-benchmarking-in-s...

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