14 May '15, 11am

4 Tactics for Outstanding E-commerce SEO

4 Tactics for Outstanding E-commerce SEO

Search engine optimization (SEO) has become ever more complicated. And the complexity is much greater for e-commerce sites, with their multitudes of automatically generated pages, loads of images and intense competition for clicks. Modern SEO requires at least 16 different tactics, according to specialists from SEO PowerSuite ; we'll list them at the end of this article. For now, let's focus on four that are among the most beneficial and often overlooked by retailers of all sizes, with examples of sites that excel: 1. Mobile friendly In April, Google began dinging websites if they were not mobile-friendly . That means less mobile traffic to e-commerce sites; and, with mobile traffic continuing to climb, no serious retailer can afford to provide a bad mobile experience. There are three strategies for delivery to mobile devices: responsive design, which is Google's preferred...

Full article: http://searchenginewatch.com/sew/opinion/2408443/4-tactic...

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