12 May '15, 6pm

Supermetrics: Bringing more of your cost data into Google Analytics

feature, Supermetrics Uploader lets you set up automatic daily uploads from your Facebook Ads and Bing Ads with just a few clicks. You can also use Supermetrics Uploader to to import historical advertising data going back several years, and use it to manually upload CSV formatted data from any source. If your ad destination URLs are tagged with utm parameters , the imported cost data will be mapped to Google Analytics session data, and you’ll immediately see your return on ad spend (ROAS) and revenue per click (RPC) metrics for each campaign. Watch this one-minute video to get an overview of Supermetrics Uploader.

Full article: http://analytics.blogspot.com/2015/05/supermetrics-bringi...

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