12 May '15, 4pm

#SEJBookClub: 3 Takeaways from Gerry McGovern’s ‘Killer Web Content’ by @AkiLiboon

#SEJBookClub: 3 Takeaways from Gerry McGovern’s ‘Killer Web Content’ by @AkiLiboon

Facebook Twitter Google Linkedin Pinterest Want to see what other books we’ve covered? Read our other reviews in the SEJ Book Club archive . How many times have you heard “Content is King”? With one Google update after the other, there’s no denying that providing quality content is more important now than ever before. In my opinion, these algorithm updates have hyped up content marketing. But what is it, really? According to SEJ’s Content Marketing Guide , “The term ‘content marketing’ means different things to different people.” You can think of it in two different ways: The use of content to promote your brand or products or services The strategies you use to promote your content (e.g. a blog post) Regardless of how you define content marketing, one question remains: How can you promote something if you don’t have anything? Creating That Killer Web Content In his book Ki...

Full article: http://www.searchenginejournal.com/sejbookclub-3-takeaway...

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