11 May '15, 1pm

How To Acquire A New Location & Avoid Screwing Up The Local SEO

Acquisition of competitor locations is a common growth strategy for multi-location businesses, providing quick entry into a market, economies of scale, etc. Typically, you’ll know exactly how much you can pay for a location — unless, of course, you don’t have good understanding of how easy it is to screw up its local rankings. It’s not uncommon for an acquisition that looks good on paper to look absolutely horrible on Google, often making the price a lot higher than expected.

Full article: http://searchengineland.com/acquire-new-location-not-scre...

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