11 May '15, 12pm

How to Perform Your First #SEO Audit

When you are doing a site audit its important you have a certain level of understanding about the business. Communicate with your client so you can get the insight necessary to understand how your recommended SEO strategy will affect their bottom line. What drives conversions? Where do their quality leads come from and what do those consist of? Is their conversion data accurate? What are their goals for the next one, three, and five years? Are there particular keywords they think they should be ranking for – or not ranking for? Why do they think they should rank for those keywords? These are all questions you should ask the client because they are the expert in their own business.

Full article: http://www.searchenginejournal.com/perform-first-seo-audi...

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