08 May '15, 1pm

Viral Video Roundup April 2015: Are Facebook Fans More Engaged?

One statistic I tend to trust more than others on YouTube is the ratio from views to likes . A good ratio for likes is about 4% of views, so if a video is in that ballpark with like/dislike activity, you can usually make the safe assumption that the views, likes and shares are representative of an engaged audience. Viewers who are stopping by to watch the video are more likely to have visited it on purpose, have a reason to watch it and take quantifiable action based on it. A less engaged audience may be one that has been tricked into watching it via auto play, duped by the thumbnail or title, or fed the video as part of a paid-for view campaign. Let's take a look at some of the videos that hit the big time last month, and the differences in YouTube and Facebook engagement.

Full article: http://www.reelseo.com/viral-video-roundup/

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