06 May '15, 2pm

How Search Result Analysis Leads To A Better SEO Program

In the development of one client’s new site structure, this type of analysis forced development’s hand when it pertained to what type of landing experiences they were focusing on. Our research illustrated the vast majority (over 70%) of search results found for priority keywords were of a certain content type. We influenced management direction for refocusing development on new templates designed to improve usability and impact of these types of content assets. For an ongoing SEO-centric content marketing initiative, this type of analysis enables our SEO and content teams to collaborate on regular blog and article related material, in a manner that creates more clarity in expectation, for content performance and anticipated outcomes.

Full article: http://searchengineland.com/search-result-analysis-leads-...

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