06 May '15, 3pm

2 Digital Advertising Praxes to Convert Your “Nearly There” Prospects by @searchrook

2 Digital Advertising Praxes to Convert Your “Nearly There” Prospects by @searchrook

Facebook Twitter Google Linkedin Pinterest We are all digital natives. The numbers prove it. Americans spend an average of 346 minutes on digital media per day. But, as digital marketers we must realize that though people spend time online, we can not mass advertise and expect amazing results. Not all digital advertising is created equal. There is a mind-boggling range of advertising options online. From PPC, display, social media, and mobile advertising, to content marketing and sponsored content, each tactic can be a goldmine of opportunity in their own right. This post will feature two fundamental digital advertising methods perfect for hooking the “nearly there” customers: remarketing and audience targeting. Remarketing Consider this scenario: you visit Amazon.com and search “spring wardrobe”. You exit the website but find the items you viewed follow you everywhere onl...

Full article: http://www.searchenginejournal.com/2-digital-advertising-...

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