05 May '15, 9pm

Google Reveals New AdWords Products

Google will soon have more dynamic, image-heavy automotive and hotel ads, along the lines of its Shopping Ads . Users can swipe through the carousel for pictures of the car's exterior and interior; tapping on the images brings more information, such as horsepower and miles-per-gallon. An additional feature allows users to find the nearest showroom. Similarly, the hotel ads aim to eliminate several steps from the process of figuring out where to stay. Searches will bring up information like rates, availability, locations, user reviews, and Google Street View. Hotel ads will also include a call-to-action "book" button. Google Compare, a comparison tool that allows users to compare different rates for insurance, will soon be expanded to mortgages. "As you explore, you'll be able to walk through a guided experience, which will help you understand different options and the rami...

Full article: http://searchenginewatch.com/sew/news/2407081/google-reve...

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