05 May '15, 1pm

13 Expert Tips for Mobile PPC

The year of mobile has come and gone, so it’s time to get on the mobile PPC bandwagon. Even though more than half of Google’s searches now come from mobile , advertisers are often reluctant to dip their toes in the mobile PPC waters. According to a study by eConsultancy , only 34 percent of companies and 20 percent of agencies have a defined mobile strategy in place. If you’re not part of that small group, don’t despair. I asked PPC experts for their best mobile PPC tips, and they came through with flying colors. Here are 13 tips for successful mobile PPC. Mobile PPC Ads Mobile ad copy is probably the first thing that comes to mind when you think about mobile PPC. Users may search on the same keywords across devices, but their intent could be completely different depending on the device. That’s why Andrew Bethel of Fibre Glast says, "Seems like a stupid one, but some peopl...

Full article: http://searchenginewatch.com/sew/how-to/2406845/13-expert...

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