05 May '15, 2pm

"Mobilegeddon" Proves Inconsistent for Non-Mobile-Friendly Sites

Now that it's been two weeks since "Mobilegeddon ," as Google's recent algorithm update has been known around the Internet, we're taking a look at the changes. So far, the results have proven inconsistent. Surveying more than 20,000 URLs, content marketing platform BrightEdge found that by April 27 - not quite a week after the algorithm change - there was a 21 percent decrease in the number of non-mobile-friendly URLs on the first three SERPs. Compared with 17.3 percent on page one, the decrease was more pronounced on pages two and three: 20.7 and 25.2 percent, respectively. BrightEdge hypothesizes that because other ranking factors are generally weaker past the first page, the mobile-friendliness had a bigger impact. Looking into the update, Larry Kim, founder and chief technology officer at Boston SEO company WordStream, found that non-mobile-optimized sites were largely...

Full article: http://searchenginewatch.com/sew/news/2406840/-mobilegedd...

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