04 May '15, 1pm

5 Often Ignored Ways of Making the Most of Content Marketing

5 Often Ignored Ways of Making the Most of Content Marketing

Well-made infographics are 30 times more likely to get read than text. (Source )These stats leave no room for doubt that visual content works and works big time. Ignoring it means you aren't doing enough for maximizing potential from your content marketing efforts. The content formats you use must be tilted in favor of visual content. 3. Evergreen Content One of the biggest challenges of content marketing is consistently coming up with high quality content. You cannot have an off day vis- -vis content creation. One bad content piece and down goes your brand credibility. What's more, you need to come up with quality content regularly. Content creation needs to be a continuous process and as can be imagined, you will be putting yourself under tremendous pressure to create content that will strengthen your marketing efforts. Some would say this scenario cannot be avoided. One...

Full article: http://www.searchenginepeople.com/blog/150520855-content-...

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