30 Apr '15, 3pm

A Defense of “Small Content”: 6 Shorter Blog Post Types that Still Work by @tomdemers

A Defense of “Small Content”: 6 Shorter Blog Post Types that Still Work by @tomdemers

Facebook Twitter Google Linkedin Pinterest Personally, I love reading long-form content. My favorite sports website is Grantland . My Evernote, Instapaper, and Feedly are all chock-full of in-depth posts on detailed processes. When I write, I tend to create long-form content as well. If I send an email or create a Facebook post that is less than 200 words, my friends think something terrible may have happened. In fact, this very post is well north of 1,000 words. I think “big content ” is valuable and will continue to defy the short attention-spanned crowd. I also think there is still a place for “small” content in your content marketing efforts. With Google repeatedly sending animals out to squash thin, duplicate content and many smart marketers singing the praise of long-form content, some forget that short, useful content can still get great results. You shouldn’t creat...

Full article: http://www.searchenginejournal.com/defense-small-content-...

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