30 Apr '15, 1pm

Is the Yahoo Bing Network Emerging From Google’s Shadow?

Is the Yahoo Bing Network Emerging From Google’s Shadow?

In mid-April comScore reported that for the first time Bing reached a 20 percent search market share in the United States. Adding in the 12.7 percent of U.S. searches conducted on the sites of its search alliance partner, Yahoo, and the Yahoo Bing Network’s effective search market share is now nearly 33 percent. While this figure is still far behind Google’s 64.4 percent of U.S. search share, as detailed in the same report, it’s on the rise; in December of 2012 comScore reported Yahoo Bing accounted for 28 percent of the search market vs. Google’s nearly 67 percent. Judging by these numbers alone you would think there would be high adoption of the Yahoo Bing Network by search marketers. However, that’s not the case. We recently published a study of paid search performance on the Yahoo Bing Network and Google AdWords across six industry verticals in 2014 and found on averag...

Full article: http://searchenginewatch.com/sew/how-to/2406401/is-the-ya...

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