30 Apr '15, 1pm

Is Google Showing Fewer Ads Per Search?

Google’s Q1 2015 earning report showed that paid clicks on Google websites were up 25% year-over-year, while average cost-per-click (CPC) on Google websites was down 13%. Unfortunately, these data points tell us almost nothing about the state of Google paid search. On the company’s earnings call, outgoing Google CFO Patrick Pichette revealed for the first time that, were it not for YouTube TrueView ads, Google “sites clicks would be lower but still positive, and CPCs would be healthy and growing year over year.” This story fits much better with the paid search trends that a number of industry analysts, including myself, have been seeing — and it’s nice to finally have some clarity on why Google has been reporting hefty CPC declines when so many industry data sources have been showing the opposite for Google paid search. The shift to mobile as an explanation for declining C...

Full article: http://searchengineland.com/google-showing-fewer-ads-per-...

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