30 Apr '15, 2pm

Expedia Adds Emoji Hotel To Their Title Tags To Increase Click Through Rates In Google

A week ago, we reported that Google began displaying Emoji in the desktop search results . We anticipated that search marketers would begin to leverage this change by adding Emoji to their title tags, hoping the additional imagery in the search results would lead to more visibility and a higher click through rate.

Full article: http://searchengineland.com/expedia-adds-emoji-hotel-to-t...

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