30 Apr '15, 11am

3 Ways to Be a Better Local Search Marketer With the Apple Watch

Wearable tech and smartwatches have been around for a while, but Apple is poised to turn the industry on its head with the release of the Apple Watch. The convenience of using a device on your wrist to do everything from check into your hotel room to search for homes will change behaviors such as communication, exercise, and shopping. This shift in behavior will have huge ramifications on how national marketers target and engage consumers at the local level. The Apple Watch creates exciting and transformative opportunities for national marketers that compete locally. The potential for hyperlocal marketing increases by leaps and bounds, as does the potential for hypertargeted marketing. But these developments aren’t going to happen overnight, and there are some steps that marketers need to take now in order to get ready for what’s ahead. 1. Get Your Local Search House in Or...

Full article: http://searchenginewatch.com/sew/how-to/2406399/3-ways-to...

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