29 Apr '15, 2pm

How to Set Up Call-Only Campaigns for Local Businesses by @Rocco_Zebra_Adv

In order to make call-only ads more effective, the two top positions are your best bet. Imagine you need to grab a cab after a dinner with a client. Clearly you don’t want to wait forever to find one so you take your smartphone and google local cab companies. Let’s say there are two call-only ads right on top. Honestly, would you scroll down and even check out the second page or would you click on the first ad you see? You would click the first ad of course… We all would. While showing up first is great for the vast majority of campaign types and industries, it is particularly important for call-only ads.

Full article: http://www.searchenginejournal.com/set-call-campaigns-loc...

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