28 Apr '15, 3pm

Key Traits Of An Amazing PPC Account Manager

Key Traits Of An Amazing PPC Account Manager

Having worked in the industry for almost six years now, the majority of that time managing people running PPC accounts, I’ve seen a lot of different approaches to the job. In this post, I’ll share a few pointers on the common character traits of amazing PPC account managers I’ve known. 1. They Are Proactive A PPC manager’s world is much like the scenario pictured above. Cheese isn’t given out freely — you must be proactive in trying to gain it. The same principle applies to gains in PPC, which means an amazing search account manager seeks out opportunities. A proactive mindset is actually the most important trait for success in this space. With the landscape constantly changing, your accounts will need new features applied to them the moment new capabilities are rolled out so that you can gain some competitive advantage from them. Being a proactive account manager also mea...

Full article: http://searchengineland.com/key-traits-amazing-ppc-accoun...

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