28 Apr '15, 2pm

Does URL Structure Even Matter? A Data Driven Answer by @neilpatel

URLs ranked in the top 10 results on average contained 37 characters. URLs ranked in the top 20 results on average contained 35 characters. URLs ranked in the top 30 results on average contained 39 characters. URLs ranked in the top 40 results on average contained 41 characters. URLs ranked in the top 50 results on average contained 36 characters. URLs ranked in the top 60 results on average contained 32 characters. URLs ranked in the top 70 results on average contained 48 characters. URLs ranked in the top 80 results on average contained 45 characters. URLs ranked in the top 90 results on average contained 41 characters. URLs ranked in the top 100 results on average contained 38 characters.

Full article: http://www.searchenginejournal.com/url-structure-even-mat...

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