28 Apr '15, 1pm

Beacons to Revolutionize Search in 2020

I’m going to make a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. Background on Beacons For those of you who aren’t too familiar with beacons, they are small, Bluetooth-enabled hardware devices that can be installed in physical locations, like retail stores. They silently broadcast a message to any Bluetooth-enabled devices in their proximity, kind of like a lighthouse with text. The popular use case for a beacon is a consumer, who is walking by a store product display equipped with a beacon, receives an alert on his smartphone that the nearby product is on sale. But it’s not just retailers who are interested in beacons. This year’s SXSW festival showed that outdoor events like concerts, amusement parks, zoos, festivals, and even entire cities could improve the attendees’ experience throu...

Full article: http://searchenginewatch.com/sew/how-to/2405968/beacons-t...

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