28 Apr '15, 12pm

Why Are Advertising Executives Rooting for Facebook Video Ads?

Why Are Advertising Executives Rooting for Facebook Video Ads?

If someone from YouTube acknowledged that agencies were rooting for Facebook video ads because they were getting a 15% commission, then he or she would be putting their relationships with agencies at risk and putting pressure on YouTube to offer a commission, too. If someone from Facebook acknowledged that agencies were getting a 15% commission, then this might imply that Facebook video ads weren’t generating measurable results. And, if someone from an agency acknowledged that he or she was getting a 15% commission from Facebook, then this might imply that the commission was more important than generating measurable results for their clients.

Full article: http://www.reelseo.com/advertising-facebook-video-ads/

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