27 Apr '15, 2pm

You First Steps In Content Marketing

Build Your Reputation. When people think about your brand, you want them thinking good thoughts. You can use content marketing to help build that image on your behalf. Build Your Visibility. Content marketing can help build your visibility in many ways. The basic concept is to create content that people are going to want to share with others (via social media and other means), and this gets you exposure to new people. Build Your Audience. As I discuss below, there are many ways to build your reputation and visibility by publishing content on other platforms (other people’s websites and social media, for example). In the long run, though, this is rented real estate. You need to build your own set of fans who will look for your content wherever you may end up publishing it.Audience growth is incredibly important, as your audience will help you gain exposure to more and more ...

Full article: http://searchengineland.com/first-steps-content-marketing...

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