27 Apr '15, 3pm

Mobile Friendly Update Slow Boils in UK as US Finally Begin to See Effect

Mobile Friendly Update Slow Boils in UK as US Finally Begin to See Effect

When Google announced that they were setting a date on which they were going to be releasing a mobile friendly update into the search engine seen by mobile device users, there was a wealth of panic stricken website and business owners that battled again time to ensure that their site was ready for the new era of mobile organics, one that promoted better user experience and a reduction in organic performance of sites that failed to give mobile users a friendly, easy to use experience. Nicknamed as ‘Mobilegeddon' in both the online community and press coverage of the news, speculation was high that the update would be a crushing blow to websites that failed to comply with the mobile friendly requirements that Google outline openly but as the deadline approached, many began to wonder whether they would be too late… Originally announced for release 21st April 2015, the ‘Mobile...

Full article: https://www.davidnaylor.co.uk/mobile-friendly-update-slow...

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