27 Apr '15, 1pm

6 Content Tips for Adapting to the Post-Mobilegeddon World

The official date of Mobilegeddon has come and gone, but the impact of mobile-friendliness for search marketers will still be felt. In this new world order, sites with large, zoom-free readability and buttons, fast load times, and optimized screen resolution will all be table stakes. But, like the hit song from the movie that inspired the name for this industry shift, marketers don’t want to miss a thing when it comes to mobile. Beyond the site and landing page adjustments, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption. Consider these six tips: 1. Focus on Clear and Concise Headlines Compelling headlines are top of mind for any content marketer, but they’re even more critical in the mobile format. Limited real estate on mobile means you need to aim for brevity and make every word count. A good litmus tes...

Full article: http://searchenginewatch.com/sew/how-to/2405740/6-content...

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