27 Apr '15, 11am

4 Effective Customer-Centric Content Marketing Ideas for "Boring" Industries

Link-building seems so much easier for some industries. An exciting product means exciting marketing opportunities, right? Maybe, but working with a client in a so-called "dull" industry doesn’t mean the marketing itself has to be inherently drab. Regardless of what you’re selling, the core principles of link-building remain unchanged. Ultimately, you’re still trying to appeal to other human beings, so let the needs of the customer guide your campaign ideation efforts. Their interests, goals, problems, and reasons for purchasing your service all give you ripe opportunities for coming up with fresh and engaging content marketing concepts. And anyway, sometimes a challenging sell produces the brightest marketing ideas. Here are four ideas to help you create powerful content that will engage your target audience and earn links and shares. 1. Turn Case Studies Into Educational...

Full article: http://searchenginewatch.com/sew/how-to/2405744/4-effecti...

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