Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO Strategy
Remarketing. Earning one visit from organic search is great, but users are quick to forget. Remarketing brings them back for the second and third time, resulting in increased brand preference. Gated content. This is critical not only for lead generation, but for audience growth. Email is the still the best channel for content marketing. 77% of consumers prefer to receive promotional messages through email, which means you need those addresses to provide great content the way they want to receive it. Social media. Social is, in many ways, the glue that pulls channels together. After deciding they like your brand, many users search for and follow your Twitter account by default. In fact, the top three reasons given for following brands on Twitter are that they like the brand (55%), to be notified of special offers (51%), and to stay up-to-date with brand news (51%).