31 Mar '15, 1pm

The Rise of The Brand Newsroom

The “brand newsroom” is not a ground breaking idea. News media across the world have proven its validity, only now, brands are realizing they can leverage this same publishing style to market their product or service. Brands are becoming publishers as a way to satisfy the audience’s need for immediate, relevant and quality information. The “brand newsroom” creates audience-centric content that informs and/or entertains while reinforcing values, beliefs, and core competencies of the brand.

Full article: http://www.searchenginejournal.com/rise-brand-newsroom-br...

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