28 Mar '15, 3pm

Google Authorship Is Gone: How Do You Establish Authority Now?

There are plenty of examples of companies and individuals that do this all over social media. Just look at the SEMrush Twitter page . A majority of the content they share isn’t from their own blog. They simply share the best content from around the web that’s relevant to their audience. They don’t make every tweet about themselves or their tools. That way, even if someone isn’t a current customer of theirs, they still follow them because they know they’ll get valuable and helpful information from them. And at some point, they may decide to sign up for a SEMrush account. This is the way social media should be done.

Full article: http://www.semrush.com/blog/google-authorship-gone-establ...

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